It’s easy to be hard, it’s hard to be smart

Bona Fides

30+ Years
Hunter, Climber
& Skier

20+ Years
Professional
Instructor

15+ Years
Equipment
Development

Founder - John Barklow

For over two decades John has:

  • Taught the skills & mindset required to live in remote wilderness
  • Trained Search & Rescue teams and Special Operations units how to thrive in dynamic mountain environments
  • Developed clothing & equipment systems for the military & hunting industries
  • Hunted, skied & climbed in some of the most remote places around the world

We should constantly train with the goal of making ourselves the smartest, most durable humans we can be

In challenging conditions you’ll fall back on your training, or you’ll just fall